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Privacy Policy

Last Updated On 23-Apr-2026
Effective Date 23-Apr-2026

This Privacy Policy describes the policies of Action Upholstery Supply Inc, 2227 72nd Ave East, Florida 34243, United States of America, email: info@actionup.com, phone: 941-954-0532 on the collection, use and disclosure of your information that we collect when you use our website ( https://actionup.com ). (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.
We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

Information We Collect:
We will collect and process the following personal information about you:

• Personal Identifiers: Name, Email address, Phone number, Billing and Shipping addresses.

• Commercial Information: Payment information, purchase history, and items placed in your shopping cart.

• Internet or Electronic Network Activity: IP address, browser type, device identifiers, and information regarding your interaction with our website (via cookies and tracking pixels)

Sensitive Personal Information: We do not collect or process sensitive personal information (such as precise geolocation, biometric data, racial/ethnic origin, or religious beliefs).

How We Collect Your Information:
We collect/receive information about you in the following manner:

When a user fills up the registration form or otherwise submits personal information
Interacts with the website
From public sources

How We Use Your Information:
We will use the information that we collect about you for the following purposes:

Marketing/ Promotional
Creating user account
Processing payment
Administration info
Targeted advertising
Manage customer order
Manage user account
If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.

How We Share or "Sell" Your Information:
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:

Ad service
We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.
We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.

We do not sell your personal information for monetary compensation. However, under certain U.S. state privacy laws (including California, Colorado, and Texas), our use of third-party tracking pixels (such as Google Ads) for targeted marketing is legally considered a "sale" or "sharing" of personal information. We share your Internet and Electronic Network Activity with these advertising networks to deliver relevant ads. You have the absolute right to opt-out of this sharing at any time by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or by broadcasting a Global Privacy Control (GPC) signal from your browser.

Retention Of Your Information:
We will retain your personal information only for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy. We may need to retain certain information for longer periods such as record-keeping / reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. For example, order and transaction records are retained for up to seven (7) years to comply with federal and state tax and accounting laws, while marketing profiles are kept until you withdraw your consent or opt-out. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.

Your Rights:
Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at info@actionup.com. We will respond to your request in accordance with applicable law.
You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at info@actionup.com.
Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

Your U.S. State Privacy Rights: Depending on your state of residence (including but not limited to California, Colorado, Connecticut, Texas, Virginia, Utah, and Florida), you are granted specific rights regarding your personal data. These include:

• The Right to Know/Access: You may request a copy of the specific pieces of personal data we hold about you.

• The Right to Delete: You may request that we delete the personal data we have collected from you, subject to certain legal exceptions (such as retaining order history for tax purposes).

• The Right to Correct: You may request that we correct inaccurate personal data.

• The Right to Opt-Out: You have the right to opt-out of the "sale" or "sharing" of your personal information for targeted advertising.

• The Right to Non-Discrimination: We will not discriminate against you (e.g., by denying goods or charging different prices) for exercising your privacy rights.

How to Exercise Your Rights:

• To Opt-Out of Targeted Advertising: Click the "Do Not Sell or Share My Personal Information" link in our website footer. We also automatically recognize and honor the Global Privacy Control (GPC) signal broadcasted by supported web browsers.

• To Access, Correct, or Delete Your Data (DSR): Please email your request directly to info@actionup.com. We will confirm receipt of your request within 10 days and respond fully within 45 days.

• Right to Appeal: If we decline to take action regarding your request, we will notify you of the justification. Depending on your state, you may have the right to appeal our decision by replying directly to our denial email.

Children's Privacy: Our Service is not directed to, and we do not knowingly collect personal information from, children under the age of 16. Furthermore, we strictly prohibit the "sale" or "sharing" of personal data of consumers under 16 years of age for targeted advertising.

Security:
The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Grievance / Data Protection Officer:
If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at Action Upholstery Supply Inc, 2227 72nd Ave East, email: info@actionup.com. We will address your concerns in accordance with applicable law.

Sensitive Personal Information: We do not collect or process sensitive personal information (such as precise geolocation, biometric data, racial/ethnic origin, or religious beliefs).

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